Plan
Shoppers are seeking clarity.
They are looking for a simple, direct understanding of your brand and your product offering. They want to make informed purchases that satisfy their need for inspiration, function and value. Your task is to provide that clarity across all retail channels and mediums.
For over 10 years, RTC has been developing actionable insights and strategies that improve clarity and enhance shopping experiences in retail stores. We get to the root of your shoppers’ behavior, identifying barriers and unmet needs. We study and interpret retail trends that impact your shoppers and your brand. We conduct collaborative workshops that surface new thinking and we build strategies that inform the creative process.
Our team includes a diverse group of researchers, strategists and designers. They pair their expertise with RTC’s 70 years of in-store experience to bring deep retail knowledge to your programs. By generating tangible ideas and strategic directions, we help you build a meaningful connection with shoppers and improve your brand’s retail presence.
Planning Capabilities:
- Primary and secondary shopper research
- Data analysis
- Insights guides
- Trend research and future studies
- Concept testing
- Workshops
- Strategy development
