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The RTC Blog

Retail isn't getting simpler. More store formats, more regions, faster resets. That's the type of work we do and that's what we'll write about here. From shelf management to custom environments: what we're seeing in stores around the world, what's changing, and what's working.

A well-faced cold vault at peak afternoon traffic, energy and sparkling water doors in focus

Industry Insights

Jun 23, 2026

Why the Cold Vault Is the Most Important 50 Feet in Convenience Retail

As growth in the energy drink category accelerates and shoppers demand greater convenience, the way in which beverages are presented is more critical than ever. The C-Store cold vault is where attention is won and lost.